The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. Used in context with Account-Based-Marketing (ABM). The cookie registers the user's behavior and navigation across multiple websites and ensures that no tracking errors occur when the user has multiple browser-tabs open. Used in context with behavioral tracking by the website. Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitors online behaviour across websites. This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites - this exchange of visitor data is normally provided by a third-party data-center or ad-exchange. Stores visitors’ preferences and personalizes ads. Stores visitors’ preferences and personalizes ads on Google websites based on recent searches and interactions.
Personalizes Google ads on websites based on recent searches and interactions. Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.īased on recent searches and previous interactions, custom ads are shown on Google sites.
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